Celero Capital haspartnered with five Swedish entrepreneur-led companies to establish Deltra
a platform poised to become a leading Nordic distributor of essential industrial supplies and consumables for B2B customers.
a platform poised to become a leading Nordic distributor of essential industrial supplies and consumables for B2B customers.
At inception, Deltra comprises Antram, Drome, Industrihandel i Sverige, Jicon Works, andSvenska Svetsbutiken – companies with deep industry experience and a shared commitment to reliability, quality, and customer focus. Together they supply tools, workwear and protective equipment, industrial supplies and other essential consumables to customers across the construction, industrial, and facility management sectors.
On a pro forma basis, Deltra generates approximately SEK 400 million in annual revenues. The group has already completed additional add-on acquisitions and is positioned for continued strong growth, both organically and through further acquisitions across the Nordics.
‍
The addressable markets for Deltra are large, fragmented, and show steady underlying growth, driven by professional customers’ demand for dependable partners who ensure product availability, quality and efficiency in daily operations. The establishment of Deltra marks the first step towards building a Nordic market leader with a broad offering, strong local proposition, enhanced customer value, and scalable operations.
‍
‍
The addressable markets for Deltra are large, fragmented, and show steady underlying growth, driven by professional customers’ demand for dependable partners who ensure product availability, quality and efficiency in daily operations. The establishment of Deltra marks the first step towards building a Nordic market leader with a broad offering, strong local proposition, enhanced customer value, and scalable operations.
‍
Each company will continue to operate as before, retaining their brand names, employees and customer relationships. The entrepreneurs have reinvested significantly in Deltra, ensuring long-term alignment and commitment to growth.
‍Joint statement from the five founding CEOs:“Joining forces under the Deltra umbrella allow us to combine our experience, scale, and shared commitment to reliability and customer focus. Together with Celero Capital, we are well-positioned to grow across the Nordics and deliver even greater value to our customers.” – Antram (Hans Antonsson), Drome (RogerJonasson), Industrihandel i Sverige (Johan Smedstad), Jicon Works (Karl Öberg)and Svenska Svetsbutiken (Tim Östman)
Gustaf von Platen, Principal at Celero Capital, said:“Deltra brings together a group of exceptional entrepreneurs who share a common vision. Together, we see an exciting opportunity to build a scalable Nordic platform with strong customer focus, operational excellence, and long-term value creation potential. For Celero Capital, this represents our fifth primary buy-and-build platform – a continuation of our strategy to build market leaders alongside ambitious entrepreneurs.”
‍Joint statement from the five founding CEOs:“Joining forces under the Deltra umbrella allow us to combine our experience, scale, and shared commitment to reliability and customer focus. Together with Celero Capital, we are well-positioned to grow across the Nordics and deliver even greater value to our customers.” – Antram (Hans Antonsson), Drome (RogerJonasson), Industrihandel i Sverige (Johan Smedstad), Jicon Works (Karl Öberg)and Svenska Svetsbutiken (Tim Östman)
Gustaf von Platen, Principal at Celero Capital, said:“Deltra brings together a group of exceptional entrepreneurs who share a common vision. Together, we see an exciting opportunity to build a scalable Nordic platform with strong customer focus, operational excellence, and long-term value creation potential. For Celero Capital, this represents our fifth primary buy-and-build platform – a continuation of our strategy to build market leaders alongside ambitious entrepreneurs.”
For more information, please contact Gustaf von Platen, Principal at Celero Capital at gvp@celerocapital.com
